(*Disclosure – This is a sponsored post by Fresco y Más, however all opinions and comments are my own.)
One of the things I love is when I have more options to shop for more authentic hispanic food. Coming from Panama I have difficulty finding certain spices, and food that I love cooking with. So I am super excited that, now I can shop at Fresco y Más!
Today, Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced plans to expand its Fresco y Más Hispanic banner beyond South Florida and open three new locations in Orlando and Tampa, Florida.
The expansion of Fresco y Más reflects Southeastern Grocers’ commitment to its customers and to ensure the unique tastes and needs of the local community are available in their neighborhood grocer, with items and amenities authentically tailored to their neighborhood.
Anthony Hucker, President and CEO of Southeastern Grocers said, “Our customer and associate responses to Fresco y Más have been extremely positive and we’ve been successful in tailoring each Fresco y Más store to the need of the individual communities.”
“We are confident that now is the time to introduce Fresco y Más into Central and West Florida neighborhoods and offer those customers an authentic Hispanic grocery store experience. We are excited to give our loyal customers a store they can count on while providing exceptional service and quality products.”
The new Fresco y Más locations include:
- 8424 Sheldon Road, Tampa, FL 33615
- 4056 N. Armenia Ave., Tampa, FL 33607
- 7382 E. Curry Ford Road, Orlando, FL 32822
The new Fresco y Más locations will open in April to offer customers in Orlando and Tampa an authentic Hispanic grocery store that delivers better value, an enhanced shopping experience and an improved product assortment with hundreds of new Hispanic items.
The first Fresco y Más location opened its doors on June 15, 2016 in Hialeah, Fla., providing customers an authentic Hispanic shopping experience with products and services that meet the needs of the community. With the addition of the new locations, the Fresco y Más banner will grow to a total of 25 locations. Customers can visit www.frescoymas.com for individual store locations and hours of operation.
About Fresco y Más
Founded in 2016, Fresco y Más grocery stores serve Hispanic communities throughout South Florida. Fresco y Más is a subsidiary of Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast. For more information, please visit www.frescoymas.com and www.segrocers.com.
Store Features
- A new custom façade and vibrant yellow colors with bi-lingual signage throughout the store.
- Refreshed produce department featuring a farmer’s market setting with a wider selection of tropical fruits.
- An all-new Wall of Value section featuring weekly specials on popular items customers purchase most like rice, beans, oils and more that will be rotated weekly to provide customers a consistent array of value.
- New Dollar Zone within the store, where customers can get over 600 everyday essentials for just $1, from grocery and cleaning to health and beauty.
- An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
- A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
- An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom cut meats to better serve our customers.
- Renovated bakery department offering an expanded selection of Hispanic pastries and local baked goods, including flan, tres leches, croquettes, and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
Kitchen/Cocina
- A new “Cocina” (kitchen) with chefs offering a range of freshly prepared, delicious dishes from scratch and daily specials, including arroz congris (rice dish), Pan con Bistec (steak), garbanzo (beans) and mojo pork.
Full-Service Latin Butcher Shop (Carniceria)
- An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom cut meats to better serve our customers, including t-bone steak, roast beef, whole or half top round, and pork loin.
Dollar Zone
- New Dollar Zone within the store, where customers can get over 600 everyday essentials for just $1, from grocery and cleaning to health and beauty. Some popular Dollar Zone items include: Suki Coconut Milk, Disposable Foam Plates, and Orange Mop Cloth.
Bakery (Panaderia)
- Renovated bakery department offering an expanded selection of Hispanic pastries and local baked goods, including flan, tres leches, croquettes, and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
Café/Cafeteria
- An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches. Customer favorites include: Ham Croquette, Café con Leche (Coffee and Milk) and Pork Tamales.
Produce (Frutas y Verduras)
- Refreshed produce department featuring a farmer’s market with a wider selection of tropical fruits and customer favorites like malanga root, green plantains and salad tomatoes. Southeastern Grocers works with more than 200 Florida and regional growers to source fresh produce.
About Southeastern Grocers
Southeastern Grocers, LLC, (SEG) parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
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